02DIA and corporate
responsibility

DIA’s business, as an international retailer, is governed by five corporate values. These values are embedded throughout the company and have been entwined with the company’s every action since it was created more than three decades ago.

TABLE ON VALUES
CUSTOMERS: Customer satisfaction is our number one goal.
EFFICIENCY: Our work is thorough. We train our teams to take decisions informed by professional criteria. We seek returns for our shareholders. We offer our customers top quality products and services at unbeatable prices.
INITIATIVE: We monitor our operating markets for changes, proactively devising creative and innovative solutions.
RESPECT: We honour our commitments. We foster a climate of trust and welcome diversity and differences of opinion. This creates a work environment marked by security, credibility and personal respect.
TEAMWORK: We work as a coordinated team towards a common goal. We encourage a positive environment in order to tap our people’s talent. This leads to optimal results.

DIA is keenly aware of the need to respond to the major challenges facing society today and to make a difference in its areas of influence. Its corporate responsibility policy is underpinned by two core principles:

  • Respect for the environment
  • Commitment to the community

Sustainable development is important to DIA because sustainability goes hand-in-hand with efficiency, one of the company’s core values. Both help monitor cost cutting in three main areas: energy, materials and logistics.

DIA continued to spread its sustainability values among group companies in 2012. It promoted global environmental –focusing on reducing consumption and recycling waste- and social/labour –focusing above all on equality- policies, adopting best sustainability practices in the countries where it operates.

DIA measures its performance and assesses its objectives on an ongoing basis. It follows the recommendations of the GRI (Global Reporting Initiative), the most widely used measurement system in the world by listed companies for non-financial reporting and uses Enablon sustainability performance management software in a fully GRI-accredited environment. Enablon’s solutions are used in more than 130 countries by the world’s leading companies in all sectors.

In addition, on 15 March 2012, DIA’s chief executive, Ricardo Currás, signed the UN Global Compact. By doing so, the company undertook a commitment, along with nearly 9,000 other signatories in 130 countries, to align its operations and strategies with the ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption.

This is all based on good teamwork, with a matrix structure grouped by corporate and country.

Human Resources Finance Society and Human Rights Commercial Services Quality / Environment Logistics / Environment Energy / Environment Sustainability and CSR
Corporate David Li Ilundain Cecilia De Miguel Elisa Mª Rojo Elena Álvarez Trinidad Dávila Susana Casado Javier Septien Francisco Comino
Coordination and validation (countries)
Argentina Jose Mª Míguez Guido Fluss Verónica Colombo Leonardo Sgro Leandro Glisoni Paula Tamanini
Brazil Vivian Kurtz Carvalho Leonardo Pellegrino Eduardo Godoy Diogo Bersanin Sidney Isidro Junior Juergen Dietz
China Evelyn Zhang Tracy Guo Simon Qi Alex Wu Jianyao Zheng Remember Zhu
Spain Elisa Mª Rojo Ana Isabel Vázquez Celles Elena Fernández Pérez Isaac Ruíz García Gabriel Sánchez Carazo Francisco Comino
France Raphaël Froger Federico Aguirre Yann Vallee Steeven Mozar Catherine Jager Dialor Dia
Portugal Margarida Farrajota Paulo Daniel Maia Ana Sousa Manuel Jose Gomes Antonio Miranda Vieira María Helena Jesus
Turkey Bilgi Kocabas Carlos Redondo Iker Alday Korhan Yorulmaz Bekir Karakullukcu Jesús Plaza Brihuega

Under the corporate group are “definers”, i.e. experts in each area than can adapt the GRI performance indicators to the circumstances of our business. In each country, there are “contributors”, i.e. people who provide the country-level information and data required for the group-level performance indicators defined.

The dual task of coordinating these teams and validating the information is the responsibility of the coordinators at country level and the definers at group level. This ensures a flow of information and sharing of best practices that benefits everyone.

DIA has a variety of channels available in addition to the annual sustainability report that offer a constant flow of information to employees, customers, society and shareholders. These include: the corporate intranet, the DIA Corporate Responsibility Newsletter (over 7,500 readers), the Club DIA magazine (circulation of 700,000 copies and sent to leading customers), the DIALOGO internal magazine (19,500 copies circulated in Spain, 3,800 in Portugal, 3,900 in Argentina, 6,200 in Brazil, 3,800 in Turkey and 7,600 in France) and various sections on the corporate website where users can consult data (e.g. results), press releases and other useful materials.

Edit:
DIA, S.A.
Parque empresarial de las Rozas - Edif. TRIPARK
C/ Jacinto Benavente 2 A 28232 Las Rozas. Madrid - España

Production and coordination:
DEVA | Comunicación financiera y sostenibilidad

Design:
STROCEN.COM | New Corporate Design

Web development:
efe6 <Rebuilding ideas/>

Photography:
Jesús Umbría / DIA