04Business
model

The cornerstones of our success

The DIA business model is articulated around six strategic cornerstones that have made the group a benchmark in the global discount sector.

The cornerstones of our success
Proximity

Proximity to our customers, both physically and in terms of meeting their everyday needs, is evident in DIA’s three store formats – Market, Maxi and Fresh –, its loyalty card and the strategic commitment to perishables.

Franchises

The franchise model allows the group to leverage each franchisee’s know-how with respect to its local environment, while also expressing the group’s commitment to entrepreneurs and job creation.

Quality

DIA’s private label and brand product quality controls enable it to offer customers unbeatable price/value.

Private label

DIA was the first to market with its private label brand in several markets. The DIA brand is key to providing shoppers with an attractive, high-quality product offering that meets their needs.

Logistics

Continual evolution and development of the end-to-end supply process maximises the group’s efficiency in all its operating markets.

sustainability

Moreover, DIA has made sustainability an intrinsic part of its business strategy and calling as a company at the service of its customers and broader society.

Edit:
DIA, S.A.
Parque empresarial de las Rozas - Edif. TRIPARK
C/ Jacinto Benavente 2 A 28232 Las Rozas. Madrid - España

Production and coordination:
DEVA | Comunicación financiera y sostenibilidad

Design:
STROCEN.COM | New Corporate Design

Web development:
efe6 <Rebuilding ideas/>

Photography:
Jesús Umbría / DIA